First here is an overview that leans toward discrediting the viability of mass society theory, but nevertheless offers good references for further research:
The Wiley-Blackwell Encyclopedia of Social and Political Movements
I would also recommend reading up on the concept of alienation; a decent overview with references is here:
You could then expand your appreciation of alienation (and its relationship to mass society) through reading up on existentialist philosophy, and Sartre in particular.
Taking a different approach, you could research some of the interconnections I reference here:
T Collins Logan's answer to Does the term "the evil elite" have any true grounds, or otherwise, we blame others for our misguided actions?
Lastly, here is some additional reading (again offering different perspectives on mass phenomena) I suspect might be helpful:
- Guy Debord’s The Society of the Spectacle
- Herman and Chomsky’s Manufacturing Consent: The Political Economy of the Mass Media
- E.O. Wilson’s The Social Conquest of Earth
- Stanisław Lem’s The Futurological Congress
My 2 cents.
(From Quora question: https://www.quora.com/What-overview-books-on-theory-and-history-of-mass-society-would-you-recommend)
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