1) Projection and denial. Per Antonio Amaral’s answer, people do tend to project what they want to see on others — especially leaders and celebrities — and especially when some of the other factors listed below are in play….
Desperation and feelings of victimhood. I think some of the more sympathetic answers touch on this one. Basically, people who feel left behind hear promises that sound pretty good to them about being re-included (culturally, economically, etc.). Of course, compared to a majority of other people on the planet, Trump voters have had it pretty darn good…and for a very long time, and have contributed to their own situation by participating in conspicuous consumption, undisciplined spending and increased debt, poor self-care, and buying into fear-mongering. So the feelings of desperation and victimhood are…well…in many cases a good example of misattributed causality (and lack of personal accountability).
2) Low IQ or low EQ. Some research indicates that human IQ appears to have been declining in developed countries over the past couple of decades, even as population has increased. Simply put, there are just a lot more dumb people in the world. Along the same lines, it appears obvious (to me at least) that the EQ of conservative-leaning Americans has always been low…and appears to be getting lower. This combination of low IQ and EQ understandably leads to very poor decisions.
3) Consumer conditioning. This is a subtler issue, but equally pervasive. People who live in commercialistic cultures like the U.S. have been conditioned — over multiple generations — to respond to false advertising (miracle diets, etc.), to trust con artists (TV evangelists, pyramid schemes, etc.), and otherwise invest in “consuming” solutions for their problems, while taking little responsibility for the actual causes…or eventual consequences. This is a prominent feature of Western style capitalism, and it has contributed immensely to poor political reasoning and choices, and lethargic participation in democratic institutions.
4) Many folks were duped by Trump, and are now embarrassed to admit it…so now they are “doubling down” on their bad decision. When people are hoodwinked by conspiracy theories, deceptive campaign promises, distortions of reality, fake news, social media memes engineered by foreign States, and all manner of other nefarious things that were in play in the 2016 elections, they may feel compelled to invest more and more in their mistaken judgements in order to self-justify and post-rationalize to save face.
5) A “deluding influence.” This may be a tough one for non-religious folks to swallow, but perhaps there is some supernatural force at work here, causing people “to believe what is false.” Or perhaps it’s not supernatural at all, but a consequence of poor diets, pesticides and electromagnetic pollution. Or maybe solar flare activity is causing it. Or some sort of epigenetic breakdown induced by high-stress wage slavery…? I dunno, but it does seem as though “crazy” is the new normal.
My 2 cents.
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